2016

Confirmation Page Redesign

Help users to leave the purchase journey with excitement and confidence

Project Brief

The confirmation page was lack of order information; it didn’t add value to users. Additionally, it didn’t support different inventory needs. In this project, I was working with a PM and an engineering team to build a new templet for the confirmation page.

Skills
  • User Experience Design
  • Visual Design

Problems From the Existing Page

  • Clarity: The order information is not comprehensive. The quantity and order subtotal is missing, so the user can’t confirm their order right away.

  • Hierarchy: The up-selling widget is the most prominent element on the current which neglects users' primary goal on this page, which is confirming the purchase.

  • Scalability: The current design can’t support all inventory's needs.

  • Unclear CTA: Most of the user tends to go to the My Groupon to check the order, but it’s hard to do so since the CTA is hidden as a link in a sentence.
Image placeholder

Create a Templet


Image placeholder

Apply to Local Order


Image placeholder

Apply to Goods Order


Image placeholder

Apply to Geteways Order


Image placeholder

Apply to Booking Order

Image placeholder

Image placeholder

Apply to Processing State


Image placeholder