Many Groupon users were struggling with finding a way to quickly evaluate deals. To address this problem, I leveraged user research and customer support data to find a design solution.
A 3-days experimenting project for exploring mobile interactions. The focus was on UI and interaction, and I designed three main screens showcased the main feature of this app.
Worked with a cross-functional team to dig into the failure of the first experiment and leveraged the user research outcomes to find the hidden opportunity between users and business needs.
The confirmation page was lack of order information; it didn’t add value to users, so I build a new templet to help users to leave the purchase journey with excitement and confidence.