Zia Su
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Free Template
2018-2019

Deal Page Enhancement

UX
User Research
Visual Design

Many Groupon users were struggling with finding a way to quickly evaluate deals. To address this problem, I leveraged user research and customer support data to find a design solution.

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Free Template
2020

Package Tracking App

Interaction
Visual Design
Prototyping

A 3-days experimenting project for exploring mobile interactions. The focus was on UI and interaction, and I designed three main screens showcased the main feature of this app.

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Free Template
2019

Price System

System Design
Content Strategy

The inconsistent price layout not only increases the user’s cognitive load but also makes it harder to scale for new features. In this project, I took a lead role in building a new pricing system.

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Free Template
2018-2019

Fine Print V2

UX
User Research
Content Strategy

Worked with a cross-functional team to dig into the failure of the first experiment and leveraged the user research outcomes to find the hidden opportunity between users and business needs.

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Free Template
2017

Confirmation Page

UX
Visual Design

The confirmation page was lack of order information; it didn’t add value to users, so I build a new templet to help users to leave the purchase journey with excitement and confidence.

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Free Template
2018

Team Stickers

Illustration
Print

Created two stickers for a team event. This was my first time to make stickers, so had a lot of fun from that, especially it’s exciting to see people put these stickers on their laptop

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